Blue Apron.

We’re a household that enjoys cooking, but the trouble during the week boils down to logistics. After a long day of work, it’s time to wrangle the kiddo through the nightly gauntlet of dinner, bath, and bed. By the time you head into the kitchen at 8:30pm, the amount of creative energy left is more along the lines of ordering take-out than slapping together a Stroganoff. Fresh Direct is a great concept that we rely upon, in that the groceries magically appear. But Fresh Direct doesn’t help you plan the meal…or you end up with a pound of parsley when all you wanted was a pinch, or discover that dammit, I thought we had eggs and we don’t. I know, I know, these are not real problems! But it’s the shit that happens every night and occasionally it’s demoralizing. When a friend told me about her love of Blue Apron, we thought it sounded worth a try.groceriesBlue Apron sends you groceries for three meals written by chefs every week. In the box is every item you need for that dish, all fresh food, and measured out to the exact quantities necessary for those recipes. A minimum of waste. You still have to prep and peel, you still have to actually cook, so it’s not anything like a pre-made meal. But where it really wins is that you don’t need to think about stuff. Go ahead and follow the recipe, and don’t sweat it because they included exactly the right amount of fresh dill. Just give it a rough chop and toss it in, Batali.SteakAnd if last week is any indication, the food is great. This week they’re sending Steak Fajitas with Guacamole, Blood Orange Roasted Salmon with Chickpea & Cucumber Salad & Oregano Chicken Thighs with Squash Ribbons & Quinoa. Sure, why not? Oh, and the price is fair: $10/person, per meal. So three nights a week we can have delicious home cooked meals with no planning and no waste? No brainer! That’s why I had to tell you about it.

About the Author |
We earn our living selling New York City. The next day is never like the last. The last is never ordinary. We witness all sorts. We listen to the City’s noise. We devour its phenomenal food. On the Real is our documentary. It is your pack of unfiltered New York 100s.